iPod Stores in the Mall
I can't stand Apple stores in the mall. Stand alone ones seem to be OK. But the ones you see in the mall are not computer stores. They're iPod stores. They're the modern version of the movie theater in the mall. Every teen wants to work there. The only problem is that most teens who work in mall Apple stores know nothing about macs, except that they're cool. What they do know is that they work in the store that all the other teens want to visit in order to touch and play with the new iPods. Its a status job.
Not too long ago, I went in to purchase FileMaker Pro in the local mall-based Apple store. At the checkout counter I was greeted by a few of the teens who worked there - each of them eager to find out "exactly what FileMaker does". All of our mouths were agape upon my explanation - there's due to the fact that I'm fairly sure that they had no idea what a database is, and mine due to the fact that I couldn't believe they actually worked in a computer store. Just sad.
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